Analytics are reshaping fashion’s old-school instincts

When Detroit-based luxury goods brand Shinola began working on its new Vinton watch, the team designed with a woman in mind, but testing the product through analytics platform MakerSights, which correlates consumer feedback with historical sales data, revealed the style appealed to all genders.

https://www.voguebusiness.com/technology/data-trend-forecasting-google-tracking-tools