SAG-AFTRA Approves New Influencer Agreement

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If you make your living as an influencer on TikTok, Instagram, Twitch, or any other social media platform, you will soon have union protection. SAG-AFTRA has announced a new influencer agreement, which allows anyone who is paid to advertise products via their individual social media platforms to be covered by the union.

“The Influencer Agreement was created in response to the unique nature of Influencer-generated branded content and offers a new way for influencers to work under a SAG-AFTRA agreement. We want to be able to support both current and future SAG-AFTRA members in this space and for them to be able to access the benefits of union coverage,” said SAG-AFTRA President Gabrielle Carteris in a statement to Backstage.

Previously, the union had covered advertising done by YouTubers. This new influencer agreement takes it one step further: it will cover advertising work across all social media platforms, including Instagram, Facebook, Twitch, and TikTok.

https://www.backstage.com/magazine/article/sag-aftra-approves-new-influencer-agreement-72636/