15 Years of Spotify: How the Streaming Giant Has Changed and Reinvented the Music Industry

How completely has streaming transformed the music world? The platform rose from 7% of the U.S. market in 2010 to a whopping 83% by the end of 2020 — and recorded-music revenues saw their fifth consecutive year of growth, topping $12.2 billion, per the RIAA. It’s no understatement to say that streaming saved the record- ed-music business, and that global market leader Spotify led the charge toward the stability and growth that the industry is enjoy- ing today. In honor of the game-changing digital service provider’s 15th anniversary, Variety breaks down 15 innovations, transformations, modifications and other ways Spotify has changed how people consume music and brought new functionalities to its platform.