15 Years of Spotify: How the Streaming Giant Has Changed and Reinvented the Music Industry

How completely has streaming transformed the music world? The platform rose from 7% of the U.S. market in 2010 to a whopping 83% by the end of 2020 — and recorded-music revenues saw their fifth consecutive year of growth, topping $12.2 billion, per the RIAA. It’s no understatement to say that streaming saved the record- ed-music business, and that global market leader Spotify led the charge toward the stability and growth that the industry is enjoy- ing today. In honor of the game-changing digital service provider’s 15th anniversary, Variety breaks down 15 innovations, transformations, modifications and other ways Spotify has changed how people consume music and brought new functionalities to its platform.

https://variety.com/2021/digital/news/spotify-turns-15-how-the-streaming-giant-has-changed-and-reinvented-the-music-industry-1234948299/